Course Title: MA-1 Fundamentals of Social Media                                 Fall 2020

Course Code: MCOM-6209                                                             Credit Hours: 3

Time Table    Every Wednesday and Thursday from 11:00 AM to 12:30 PM

Instructor: Abdul Rehman Qaisar             Email: [email protected]

DESCRIPTION& OBJECTIVES

This subject is based on Fundamentals of Social Media. This specific course is based on different concepts and social platforms that have changed the media scenario that it’s used to be. The specific aim of this is it introduce students skill and tools of social media. By the end of the course students will be able to apply a range of social media tools and collaborative platforms of shared resources, and will have an expertise to actively take part in creation of online media

Platforms, Creation of community, supporting field of media production and reporting. This course is also based on New media (Cell Phones and Web Mediums Google +, Facebook, Twitter, etc).

LEARNING OUTCOMES

To understand New Media: Emerging Mediums of Information

To understand   Social Media Evolution and Development and also its specific implication

 To understand   history of social media and basics skill

To understand future trends and its techniques and developments  

READINGS

Recommended Texts

1. Fuchs, C. (2017). Social media: A critical introduction (2nd ed.). London: Sage.
2. Lipschultz, J. H. (2018). Social media communication: concepts, practices, data, law and ethics (2nd ed.). NYC: Routledge.

Suggested Readings

1. Mandiberg, M. (2012). The social media reader. NYC: New York University Press.
2. Hjorth, L., & Hinton, S. (2019). Understanding social media (2nd ed.). California: Sage.

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CONTENTS

• New Media: Emerging Mediums of Information (Cell Phones and Web Mediums)
• Online Community
• Social Media Evolution and Development
• Social Media Ethics
• Brief History of Social Media Websites (Google +, Facebook, Twitter, etc.)
• Social Media Skills for Journalists
• News as Conversation
• Blogging
• VOD-casting and POD-casting Basics
• Social Media Marketing: Concept, Strategies and Tactics
• Future Trends and Developments in Social Media
• Social Media as an Alternative Public Sphere

COURSE SCHEDULE

Pre-requisite

Students should have basic knowledge of Media and increasing influence of social media over traditional media.

Important Dates

Start Date 16-10-2020                                                            End Date 05-02-2021

1st Assignment            week 05                                               2nd Assignment Week 13

ASSESSMENT CRITERIA

Sessional:

Presentation: 10

Attendance: 5

Assignment: 5 

Mid-Term: 30 (MCQs based)

Final exam:

Viva Voce                   25 Marks

Mcqs based test           25 Marks

RULES AND REGULATIONS

 80 % class attendance is a must.

 Assignments would not be accepted after the due date.

 Originality of work would be ensured in case of assignments.

 In group presentations, group members have to divide the sub-topics in consultation

            with the teacher.