Course Material
- Week-1 Digital and Social Media Overview, Theories and Global Digital Media Industry
- Week-2 Internet media and globalization: concepts and theories
- Week-3 Technology and culture: debates
- Week-4 Researching social networking sites (SNSs), regulation, gatekeeping and ethics-case studies
- Week-5 Public communication campaigns and global humanitarianism
- Week-6 Multiplatform journalism, transnational citizen journalism, grassroots activism and change
- Week-8 Midterm Exam (Term paper )
- Week-9 Dealing with Social Media, Building a WordPress powered website
- Week-10 Introduction to Search Engine Optimization (SEO), Creating a blog
- Week-11 Learning the language of twitter, Guide to Facebook, Guide to Youtube
- Week-12 Introduction to Google, Google Analytics, LinkedIn, Email Marketing: creating an email list
- Week-13 Storification, How to bring traffic to your stories, Building your online brand
- Week-14 Ethics of social media, Social media conglomerates
- Week-15 Media and cultural theory, The history and philosophy of media technology
- Week-16 New media, Contemporary digital media developments in the UK, USA and China, Global media and journalism
- Week-17 Final Term Exam
- Week-7 Presentations
- Chapters 17
- Department Communication and Media Studies
- Teacher
Mr. Abdul Rehman Qaisar