- Introduction to Course: Business communication is exchanging information in order to promote an organization's goals, objectives, aims, and activities, as well as increase profits within the company. It is an art of exchanging opinions, thoughts, facts and ideas in an emphatic manner so that the person at the other end receives and understands in the same manner. it includes study and application of team communication and use of technology to facilitate the communication process.
- Course Pre-requisite: Students should have the concept of communication and its flow and have idea about writing formal documents.
- Learning outcomes: Students will be able to understand how communication works in organizations (top to down and down to top) and which types of skills are required to make this communication possible e.g. writing and presentation skills.
- Text Book: Murphy and Hildebrandt, Effective Business Communication
- PPT/Handouts: Uploaded as lessons.
- system of Evaluation:
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Mid Term |
Final Term |
Sessional Marks |
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30% |
50% |
20%, class attendance (5 %), assignments quizzes (10%), class participation (5 %) |
7. Lesson Plan:
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Week 1. |
Process of communication |
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Week 2. |
Flow of communication |
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Week 3. |
Letter , memorandum |
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Week 4. |
7 C’s of communication |
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Week 5. |
Interaction, information, completeness |
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Week 6. |
Writing skills |
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Week 7. |
Presentation or speech |
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Week 8. |
Communication strategy: image building |
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Term paper/ Mid term |
|
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Week 9. |
Message Choice |
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Week 10. |
Precis writing |
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Week 11 |
Essay writing |
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Week 12 |
General and special preparation |
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Week 13 |
Negotiation skills |
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Week 14 |
Teams in communication |
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Week 15 |
Conflict and stress |
8. Date and time of class: Monday: 8 to 9.30 (Regular), Thursday: 9:30 to 11 (Regular)
12:30 to 2 (SS), Friday: 11 to 12:30 (SS)
- Total Lessons 0
- Department Noon Business School
- About Visit Profile
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Teacher
Ms. Nimra Zia
