Introduction to Course: Business communication is exchanging information in order to promote an organization's goals, objectives, aims, and activities, as well as increase profits within the company. It is an art of exchanging opinions, thoughts, facts and ideas in an emphatic manner so that the person at the other end receives and understands in the same manner. it includes study and application of team communication and use of technology to facilitate the communication process.
Course Pre-requisite: Students should have the concept of communication and its flow.
Learning outcomes: Students will be able to understand how communication works in organizations (top to down and down to top) and which types of skills are required to make this communication possible e.g. writing and presentation skills.
Text Book: Murphy and Hildebrandt, Effective Business Communication
PPT/Handouts: Uploaded as lessons.
system of Evaluation:

Mid Term	Final Term	Sessional Marks
30%	50%	20%, class attendance (5 %), assignments quizzes (10%), class participation (5 %)

7. Lesson Plan:

Week 1.	Process of communication
Week 2.	Flow of communication
Week 3.	Letter , memorandum
Week 4.	7 C’s of communication
Week 5.	Interaction, information, completeness
Week 6.	Writing skills
Week 7.	Presentation or speech
Week 8.	Communication strategy: image building
Term paper/ Mid term
Week 9.	Message Choice
Week 10.	Precis writing
Week 11	Essay writing
Week 12	General and special preparation
Week 13	Negotiation skills
Week 14	Teams in communication
Week 15	Conflict and stress

8. Date and time of class: Every Wednesday (10:30 to 12:00), Every Thursday (9:00 to 10:30)

Course Material

01 Effective communication skills

02 Email writing skills

03 7 C's of communication

BUSB-6156, Communication in Business, BBA (14 Years) 2nd semester, 2019-2021