Introduction to the course:

This course is aimed at providing an insight into the methods and techniques of scientific research. It aims to provide them a basic understanding of conducting academic and industry research. Other objectives of the course include: to develop an understanding of the significance of research and scientific inquiry process; extensive understanding on research designs in communication research; and understand the type, process, and method of different techniques of research. It aims at developing the interest of students to explore their research education in the field of mass media and communication.

Course Pre-requisite: None

Learning Outcomes: 

On completion of this subject, students should be able to:

• Carry out a substantial research-based project
• Demonstrate capacity to improve student achievement, engagement and retention
• Demonstrate capacity to lead and manage change through collaboration with others
• Demonstrate an understanding of the ethical issues associated with practitioner research
• Analyze data and synthesize research findings
• Report research findings in written and verbal forms
• Use research findings to advance education theory and practice.

Suggested Readings

1. Nueman, W.L.. (2010). Social Research Methods: Qualitative and Quantitative Approaches. Boston: Pearson Inc.  
2. Reagan, J. (2006). Applied Research Methods for Mass Communicators, The University of Michigan Press  
3. Reinard, J. C. (2007). Introduction to Communication Research (4th Edition). NY: McGraw Hill.
4. Wimmer, R.D., & Dominic, J.R. (2013). Mass Media Research: An Introduction (10th Edition). Belmont: Wadsworth. 

Assessment Criteria

Sessional:

          Presentation: 10

          Attendance: 5

          Assignment: 5 

Mid-Term: 30 (Term Paper Based)

Final exam:

          Viva Voce                   25 Marks

          MCQs based test           25

Program: MA (2-Years) Mass Communication

Semester: 3rd  Regular

Important Dates

Start Date 12-10-2020                End Date 12-02-2021

First Assignment: 5th Week

Quiz: 6th Week

Second Assignment: 14th Week

Key dates and time of class meetings: 

Day: Wednesday       Time: 9.30am to 11.00am

Day: Thursday       Time: 9.30am to 11.00am

Rules and Regulations

• 80 % class attendance is mandatory. 
• Assignments would not be accepted after the due date.
• The originality of work would be ensured in case of assignments.
• In group presentations, group members have to divide the sub-topics in consultation with the teacher.

Note

1. Books are mentioned with serial numbers in the table.
2. At least two assignments would be given to the students during the semester.
3. Presentations would be arranged in a group form.
4. Surprise quiz would be a regular activity.