(Week 7) Qualitative Research Methods
TOPICS: Qualitative Research Methods: Focus group, Case study, In-depth interviews, DA, CDA
Book: MASS MEDIA RESEARCH written by ROGER D. WIMMER & JOSEPH R. DOMINICK
Social Science Research: Principles, Methods, and Practices written by Anol Bhattacherjee
Chapter: 5, 4
Course Material
- (Week 1) Concept and need of mass media research
- (Week 2) Media research and scientific methods
- (Week 3) Inductive vs deductive research
- (Week 4) RESEARCH PROCEDURE
- (Week 5) Research methods
- (Week 6) Quantitative Research Methods:
- (Week 7) Qualitative Research Methods
- (Week 8) MID TERM
- (Week 9) SAMPLING & SAMPLING TYPES
- (Week 10) Reliability and Validity
- (Week 11) Role of theory in the process of research
- (Week12) Challenges of communication research in the contemporary era
- (Week13) Proposal writing techniques
- (Week 14) Referencing and citation styles
- (Week 15) Parametric and nonparametric statistics
- (Week 16) Mean, mod media and central tendency and dispersion
- (Week 17) FINAL TERMS
- Chapters 17
- Department Communication and Media Studies
- Teacher
Dr. Muhammad Nawaz Mahsud
