(Week 4) RESEARCH PROCEDURE

Topics:1. Select a problem.
2. Review existing research and theory
(when relevant).
3. Develop hypotheses or research
questions.
4. Determine an appropriate methodology/
research design.
5. Collect relevant data.
6. Analyze and interpret the results.
7. Present the results in an appropriate
form.
8. Replicate the study (when necessary).

Book: MASS MEDIA RESEARCH written by ROGER D. WIMMER & JOSEPH R. DOMINICK