(Week 3) Inductive vs deductive research

Topics:  Inductive vs deductive research

•    Concept and construct

 •    Variables

Book: MASS MEDIA RESEARCH written by ROGER D. WIMMER & JOSEPH R. DOMINICK 

Social Science Research: Principles, Methods, and Practices by Anol Bhattacherjee

Chapter: Chapter 2, 1

Pages: 43, 12