Contents

1.      MODERN MARKETING: Nature and scope evaluation, Importance and environment of marketing, marketing mix.

2.      PRODUCT PLANNING AND DEVELOPMENT: Product mix strategies, Branding, packaging and other product features, Product life cycle.

3.      PROMOTIONAL MANAGEMENT; Promotion campaign and strategies

4.      PERSONNEL MANAGEMENT: Importance, principles and methods of personnel administration, motivation.

5.      PHARMACY LAYOUT DESIGN: Objectives of layout design, Types of community pharmacies

M.Phil. Pharmaceutics 1st Semester

Monday           5.00 - 6.00 pm

Tuesday      5.00 - 6.00 pm

Assignments

Students were assigned topics individually related to course contents. Assessments will be based on written material and presentation.

Assessment Criteria

Mid Exam: 30

Sessional:  20

Final exam: 50