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M.Phil Pharmaceutics ( Pharmaceutical Marketing) PCEU 705
Product mix strategies

Product mix strategies

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product-mix-strategies-mphil.pdf (0.51 MB )

Course Material

Motivation: introduction
Motivation: Theories and Strategies
Product mix strategies
Product mix decision and strategies
Branding
Introduction to Marketing
Promotion Mix

Chapters 7
Department College of Pharmacy
Teacher Dr. Nayab Tahir

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