BTYP-128                                        TYPOGRAPHY                                             3(0-3)

Course Objectives:

• Understand, identify, and apply basic design principles to layout and typography.
• Define basic layout and typography terminology.
• Describe the basic design process
• Develop visual aesthetics and styles
• Explore effective combinations of type and image to support a design concept
• Develop and present ideas in both written and oral formats

Course Content:

A Brief History of Type

• From sound to symbol
• Nine different type periods
• Influential periods and styles in history
• Identify type categories: serif, oldstyle, transitional, modern, sans serif, slab, 19th Century Grotesque, 20th Century Grotesque, script, and decorative
• Basic design principles: balance, emphasis, rhythm and unity.
• Research a particular typeface and period in history
• A poster for an influential type designer
• Legibility and Readability

Anatomy of Type:

• Form and structure of letterforms
• Boundaries.
• Letterform Parts.

Legibility and Readability

• Character and word spacing.
• Principles of typography; the selection and arrangement of type for effective legibility.
• Digital and traditional type composition

• Typographic organization to ensure readability.
• Ingredients to good design based on design principles

Formatting Type for Layouts

• Visual hierarchy
• Typographic hierarchy
• Typographic contrasts
• Analyze various typefaces, type sizes, leading and alignment features in page layout software.
• Text, information, and visuals with typographic elements
• Typography as a primary visual.
• Typographic project
• Analyze and respond to professional book jacket designs by professionals
• Analyze and respond to professional typographic poster designs by professionals

Helping Material:

• Lessons in typography, by Jim Krause ISBN: 13: 978-0133-99355-4
• Thinking With Type by Ellen Lupton

• Internet Surfing

ASSESSMENT CRITERIA

• Sessional:     20   (PowerPoint Presentations, Practical Assignments and Homework)
• Mid exam:    30
• Final exam:  50

RULES AND REGULATIONS

• Class attendance policy: 75% Attendance is compulsory.