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• A Brief History of Type
• i. From sound to symbol ii. Nine different type periods
• Influential periods and styles in history
• i. Identify type categories: serif, oldstyle, transitional, modern & sans serifs ii. Century Grotesque, 20th Century Grotesque, script, and decorative
• Basic design principles: balance, emphasis, rhythm and unity. (Practical Assignment)
• Research a particular typeface and period in history (Homework PowerPoint Presentation)
• A poster for an influential type designer (Practical Assignment)
• Legibility and Readability
• MID TERM
• Anatomy of Type i. Character and word spacing. ii. Digital and traditional type composition iii. Typographic organization to ensure readability.
• i. Principles of typography; the selection and arrangement of type for effective legibility. ii. Ingredients to good design based on design principles
• Formatting Type for Layouts i. Visual hierarchy & Typographic hierarchy ii. Typographic contrasts (Practical Assignment)
• i. Analyze various typefaces, type sizes, leading and alignment features ii. Text, information, and visuals with typographic elements
• Basic layout and typography terminology (Practical Assignment)
• Impact of Modern and Digital Typography in advertising
• FINAL EXAM / PROJECT