i. Analyze various typefaces, type sizes, leading and alignment features ii. Text, information, and visuals with typographic elements
Course Material
- A Brief History of Type
- i. From sound to symbol ii. Nine different type periods
- Influential periods and styles in history
- i. Identify type categories: serif, oldstyle, transitional, modern & sans serifs ii. Century Grotesque, 20th Century Grotesque, script, and decorative
- Basic design principles: balance, emphasis, rhythm and unity. (Practical Assignment)
- Research a particular typeface and period in history (Homework PowerPoint Presentation)
- A poster for an influential type designer (Practical Assignment)
- Legibility and Readability
- MID TERM
- Anatomy of Type i. Character and word spacing. ii. Digital and traditional type composition iii. Typographic organization to ensure readability.
- i. Principles of typography; the selection and arrangement of type for effective legibility. ii. Ingredients to good design based on design principles
- Formatting Type for Layouts i. Visual hierarchy & Typographic hierarchy ii. Typographic contrasts (Practical Assignment)
- i. Analyze various typefaces, type sizes, leading and alignment features ii. Text, information, and visuals with typographic elements
- Basic layout and typography terminology (Practical Assignment)
- Impact of Modern and Digital Typography in advertising
- FINAL EXAM / PROJECT
- Chapters 16
- Department Institute of Art & Design
- Teacher
Ahmed Faraz
