Packaging BPKG-135

BPKG-135                                                  PACKAGING                                            3 (0-3)

 

Course Objectives:

This course would introduce students to the creation of product or range of products, its possible variation like brand, labeling and packaging etc. This course is designed to familiarize students with package design and manufacturing. Lectures and labs will cover aesthetics, marketing, and brand identity as well as sustainability and the implementation of commercial and governmental regulations. This course emphasizes the application of graphic design elements to various forms of packaging. Packages are analyzed and positioned from a marketing point of view. Brand marks, visual graphics and color schemes are developed for individual products and extended product lines. This class is geared to those interested in product packaging and graphic design as well as those seeking to create portfolio-quality design work.

Students completing the course will describe, demonstrate, compare, analyze, integrate, and critique

Digital Media practices and technologies related to package design principles, marketing and brand identity using packaging, planning, workflow, and storyboarding, package manufacturing requirements, information design, including governmental and commercial requirements (UPC codes, nutrition facts, and so on), 3D design, cost considerations, permeability and shelf life, environmental impact, prototyping, field testing and evaluation.

 

Course Content:

  • Key stakeholders, beginning design fundamentals and software introduction
  • Creating die lines and exploring design alternatives
  • Planning and designing workflow; storyboarding
  • Packaging technologies
  • Information Design; Legal issues
  • 3D Design
  • Materials and machinery used for packaging
  • Big volume and low cost production
  • Permeability and shelf life
  • Environmental impact
  • Managing innovation
  • Evaluation of package systems
  • Final project (selection of a product, preliminary report, written marketing brief & design proposal, verbal presentation)

 

Recommended Material:

 

ASSESSMENT CRITERIA

  • Sessional:     20   (PowerPoint Presentations, Practical Assignments and Homework)
  • Mid exam:    30
  • Final exam:  50

 

RULES AND REGULATIONS

  • Class attendance policy: 75% Attendance is compulsory.

Course Material

Other Courses by Ahmed Faraz