Unit 1: Defining Corporate Social Responsibility

In recent years, few notions have so fully captured the imagination of scholors as that of corporate social responsibility (CSR). While CSR by no means is not a new idea but more companies than ever before are backing CSR initiatives such as cor-porate philanthropy, cause-related marketing, minority support programs, and socially responsible employment and manufacturing practices. CSR has become an important corporate tool to gain legitimacy. The major objective of this unit is to introduce students the concept of CSR through a a detailed articulation of when, how, and why CSR works.

Required Reading:

Crowther, D., & Aras, G.(2008), Corporate Social Responsibility. Ventus Publishing (Chapter 1)

Recommended Reading:

Keim, G. D.: 1978, ‘Corporate Social Responsibility: an Assessment of the Enlightened Self-Interest Model’, Academy of Management Review. 3(1), 32–39. 

 

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csr-lect-1.pdf (0.17 MB )