week 2 advertising agency
Advertising Agency and Management
Note: The document attached for each lecture is same. It includes a complete outline of contents to be covered in each lecture
Course Material
- week 1 basic concepts of Advertising
- week 2 advertising agency
- week 3 advertising strategy
- week 4 Creative Process
- week 5 concept writing
- week 6 media planning
- week 7 Advertising budget
- week 8 Strategies
- week 9 Mid Term
- week 10 Media tactics
- week 11 Creative Advertising
- week 12 Marketing
- week 13 Direct Marketing
- week 14 Market segmentation
- week 15 Consumer behavior
- week 16 Discussion
- week 17 Task
- week 18 Final Term
- Chapters 18
- Department Communication and Media Studies
- Teacher
zunaira bashir
