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Advertising-II (COMS419)
week 10 Media tactics

week 10 Media tactics

Media Tactics 

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advertising-imc-principles-and-practice-9th-edition-compressed.pdf (21.62 MB )

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Course Material
  • week 1 basic concepts of Advertising
  • week 2 advertising agency
  • week 3 advertising strategy
  • week 4 Creative Process
  • week 5 concept writing
  • week 6 media planning
  • week 7 Advertising budget
  • week 8 Strategies
  • week 9 Mid Term
  • week 10 Media tactics
  • week 11 Creative Advertising
  • week 12 Marketing
  • week 13 Direct Marketing
  • week 14 Market segmentation
  • week 15 Consumer behavior
  • week 16 Discussion
  • week 17 Task
  • week 18 Final Term
  • Chapters 18
  • Department Communication and Media Studies
  • Teacher zunaira bashir
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