week 1 basic concepts of Advertising
The first chapter should define the basic concept of Advertising. Importance of advertising should also be written that why organization need advertising. Functions of advertising. Types of advertising
NOTE: The document attached for each chapter is same. It includes a complete outline of contents to be covered in each chapter.
Course Material
- week 1 basic concepts of Advertising
- week 2 advertising agency
- week 3 advertising strategy
- week 4 Creative Process
- week 5 concept writing
- week 6 media planning
- week 7 Advertising budget
- week 8 Strategies
- week 9 Mid Term
- week 10 Media tactics
- week 11 Creative Advertising
- week 12 Marketing
- week 13 Direct Marketing
- week 14 Market segmentation
- week 15 Consumer behavior
- week 16 Discussion
- week 17 Task
- week 18 Final Term
- Chapters 18
- Department Communication and Media Studies
- Teacher
zunaira bashir
