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Introduction to Advertisment and Public Relations (MCOM6120)
Week 7 Continue

Week 7 Continue

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advertising-for-print-and-electronic-media-1.pdf (1.05 MB )

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Course Material
  • Week 1 introduction to advertisment
  • Week 2 importance of Advertisment
  • Week 3 function of advertisment
  • Week 4 classification of Advertisment
  • Week 5continue
  • Week6Functions of Advertising Advertising Agency Advertising: Principles and Practices
  • Week 7 Continue
  • Week 8Copy writing General ad formation Advertising: Principles and Practices:
  • Week 9
  • Week 10Introduction to Public Relations Objectives of PR and types of publics Organization and publics Public Relations: Strategies & Tactics: and 13 Effective Public Relations:
  • Week 11Functions of PR PRO: Qualities and duties Public Relations: Strategies & Tactics:
  • Week 12Tactics of PR Press Release making Public Relations: Strategies & Tactics
  • Week 13Process of PR PR campaign making Effective Public Relations
  • Week 14Public Opinion Persuasion Public Relations: Strategies & Tactics
  • Week 15Propaganda Public Relations: Strategies & Tactics
  • Week 16 Presentations and quizz
  • Chapters 16
  • Department Communication and Media Studies
  • Teacher Misha Akash
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