Course Material
- Week 1 introduction to advertisment
- Week 2 importance of Advertisment
- Week 3 function of advertisment
- Week 4 classification of Advertisment
- Week 5continue
- Week6Functions of Advertising Advertising Agency Advertising: Principles and Practices
- Week 7 Continue
- Week 8Copy writing General ad formation Advertising: Principles and Practices:
- Week 9
- Week 10Introduction to Public Relations Objectives of PR and types of publics Organization and publics Public Relations: Strategies & Tactics: and 13 Effective Public Relations:
- Week 11Functions of PR PRO: Qualities and duties Public Relations: Strategies & Tactics:
- Week 12Tactics of PR Press Release making Public Relations: Strategies & Tactics
- Week 13Process of PR PR campaign making Effective Public Relations
- Week 14Public Opinion Persuasion Public Relations: Strategies & Tactics
- Week 15Propaganda Public Relations: Strategies & Tactics
- Week 16 Presentations and quizz
- Chapters 16
- Department Communication and Media Studies
- Teacher
Misha Akash