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Introduction to Advertisment and Public Relations (MCOM6120)
Week 1 introduction to advertisment
Week 1 introduction to advertisment
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sybcom-avtg-eng.pdf (0.95 MB )
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Course Material
Week 1 introduction to advertisment
Week 2 importance of Advertisment
Week 3 function of advertisment
Week 4 classification of Advertisment
Week 5continue
Week6Functions of Advertising Advertising Agency Advertising: Principles and Practices
Week 7 Continue
Week 8Copy writing General ad formation Advertising: Principles and Practices:
Week 9
Week 10Introduction to Public Relations Objectives of PR and types of publics Organization and publics Public Relations: Strategies & Tactics: and 13 Effective Public Relations:
Week 11Functions of PR PRO: Qualities and duties Public Relations: Strategies & Tactics:
Week 12Tactics of PR Press Release making Public Relations: Strategies & Tactics
Week 13Process of PR PR campaign making Effective Public Relations
Week 14Public Opinion Persuasion Public Relations: Strategies & Tactics
Week 15Propaganda Public Relations: Strategies & Tactics
Week 16 Presentations and quizz
Chapters
16
Department
Communication and Media Studies
Teacher
Misha Akash