Week 3 Powerful Effects Theories
Powerful Effects Theories: The rise of media theory in the age of Propaganda; Powerful Effects paradigm, Mass Society, Magic Bullet, Lasswell’s and Lipmann’s theories; Core concepts: Mass, Mass Media, Mass society, Mass culture
Baran, S.J. & Davis, D.K. (2012). Mass Communication Theory: Foundations, Ferment, and Future. Wadsworth. (pp. 22-92)
McQuail, D. (2005). McQuail's Mass Communication Theory (7th ed). Sage. (pp.54-62)
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Course Material
- Week 1 Paradigms and Theories
- Week 2 Mass Communication Theory Development
- Week 3 Powerful Effects Theories
- Week 4 Demise of powerful effect paradigm
- Week 5 Demise of powerful effect paradigm
- Week 6 Classical Normative Theories
- Week 7 Normative Theories
- Week 8 Marxist and Neo-Marxist Approaches
- Week 9 Revival of Dominant Paradigm
- Week 10 Diffusion of Innovations
- Week 11 Structure and functioning of Media
- Week 12 Social Learning Theory, Social Cognitive Theory
- Week 13 Significant Scholars and their writings
- Week 14 Communication Theory in the age of social media
- Week 15 Students' Presentations
- Week 16 Students' Presentations
- Chapters 16
- Department Communication and Media Studies
- Teacher
Noman Yaser Qureshi
