Week 14 Communication Theory in the age of social media
Social Media and Communication Theory ; New Media Technologies: Social and Cultural effects, network Theory, Social information processing theory
- Bryant, J. & Thompson, S. (2002). Fundamentals of Media Effects. McGraw-Hill. (pp. 463-482)
Course Material
- Week 1 Paradigms and Theories
- Week 2 Mass Communication Theory Development
- Week 3 Powerful Effects Theories
- Week 4 Demise of powerful effect paradigm
- Week 5 Demise of powerful effect paradigm
- Week 6 Classical Normative Theories
- Week 7 Normative Theories
- Week 8 Marxist and Neo-Marxist Approaches
- Week 9 Revival of Dominant Paradigm
- Week 10 Diffusion of Innovations
- Week 11 Structure and functioning of Media
- Week 12 Social Learning Theory, Social Cognitive Theory
- Week 13 Significant Scholars and their writings
- Week 14 Communication Theory in the age of social media
- Week 15 Students' Presentations
- Week 16 Students' Presentations
- Chapters 16
- Department Communication and Media Studies
- Teacher
Noman Yaser Qureshi
