Week 1 Paradigms and Theories
Paradigms and Theories. Positivism, Interpretivism, and Critical. Nature of Questions: Ontology, Epistemology, Axiology. Anomalies in paradigms; Difference between paradigm & Theory
Bhattacherjee, A. (2012). Social Science Research: Principles, Methods, and Practices. Creative Commons Attribution. (pp. 220-221)
West, R; and Turner, L.H. (2004). Introducing Mass Communication Theory: Analysis and Application (3rd Edition). McGraw-Hill.(pp. 7-8)
Wood, J.T. (2000).Communication Theories in Action: An Introduction. Wadsworth.(pp. 52-54)