Lesson Plan

1

Setting the foundation. Introduction

2

Customer Services

3

Success as a Large Retail store Department Manager.

4

Success as a Small Retail store Entrepreneur.

5

The Exciting Retail World.

6

Multichannel Retailing

7

Consumer Behavior

8

Strategic Planning & Financial Performance

 

MID TERM EXAMS

9

Location and Site Selection 

10

Managing Human Resources

11

Customer Relations, Information systems.

12

Merchandise Assortment

13

Buying systems & Vendor Relations.

14

Pricing

15

The Retail Communication Mix

16

Store Management
  FINAL TERM EXAMS