Learning Outcomes

Upon completion of this course, students will be able to learn

1. Sales Perspective

  • Development and role of Selling in Marketing, Sales Strategies

2.  Retail Sales Environment

  • Small and large Retail stores business

3. Sales Techniques

  • Sales Responsibilities, Personal Selling Skills, Key Account Management.

4. Sales Management

  • Multichannel selling, Strategic planning, and financial performance. 

5. Managing HR and Customers.

  • Managing Human Resource, Customer Relations, Information systems 

6. Retail communication Mix and Store management