Week 9-10 Define marketing and outline the steps in the marketing process, Understanding the Marketplace and Customer Needs. Designing a Customer-Driven Marketing Strategy
Define marketing and outline the steps in the marketing process, Understanding the Marketplace and Customer Needs. Designing a Customer-Driven Marketing Strategy. Preparing an Integrated Marketing Plan and Program. Building Customer Relationships. Capturing Value from Customers
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Course Material
- Week 1-2: Introduction to Managers and Management
- Week 3 History of Management
- Week 4-5 Decision Making The Essence of Manager‘s Job, The Decision Making Process
- Week 5-6 Planning: The Foundations of Planning, The Definition of Planning, Purposes of Planning, Types of Plans
- Week 7-8 Organization Structure and Design: Defining Organization Structure and Design, Building, The Vertical Dimension of Organizations
- Week 8 Global Management
- Week 9-10 Define marketing and outline the steps in the marketing process, Understanding the Marketplace and Customer Needs. Designing a Customer-Driven Marketing Strategy
- Week 11 Companywide Strategic Planning. Defining Marketing’s Role. Designing the Business Portfolio. Planning Marketing
- Week 12-13 Marketing environment: Marketing Research, Marketing information
- Week 14-15 Model of Consumer Behavior. Characteristics Affecting Consumer Behavior.
- Week 15-16 Pricing and Pricing strategies
- Chapters 11
- Department Statistics
- Teacher
Waseem Ahmad
