PREV

• Week 1-2: Introduction to Managers and Management
• Week 3 History of Management
• Week 4-5 Decision Making The Essence of Manager‘s Job, The Decision Making Process
• Week 5-6 Planning: The Foundations of Planning, The Definition of Planning, Purposes of Planning, Types of Plans
• Week 7-8 Organization Structure and Design: Defining Organization Structure and Design, Building, The Vertical Dimension of Organizations
• Week 8 Global Management
• Week 9-10 Define marketing and outline the steps in the marketing process, Understanding the Marketplace and Customer Needs. Designing a Customer-Driven Marketing Strategy
• Week 11 Companywide Strategic Planning. Defining Marketing’s Role. Designing the Business Portfolio. Planning Marketing
• Week 12-13 Marketing environment: Marketing Research, Marketing information
• Week 14-15 Model of Consumer Behavior. Characteristics Affecting Consumer Behavior.
• Week 15-16 Pricing and Pricing strategies