Week 11 Companywide Strategic Planning. Defining Marketing’s Role. Designing the Business Portfolio. Planning Marketing
Companywide Strategic Planning. Defining Marketing’s Role. Designing the Business Portfolio. Planning Marketing. Partnering to Build Customer Relationships
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Course Material
- Week 1-2: Introduction to Managers and Management
- Week 3 History of Management
- Week 4-5 Decision Making The Essence of Manager‘s Job, The Decision Making Process
- Week 5-6 Planning: The Foundations of Planning, The Definition of Planning, Purposes of Planning, Types of Plans
- Week 7-8 Organization Structure and Design: Defining Organization Structure and Design, Building, The Vertical Dimension of Organizations
- Week 8 Global Management
- Week 9-10 Define marketing and outline the steps in the marketing process, Understanding the Marketplace and Customer Needs. Designing a Customer-Driven Marketing Strategy
- Week 11 Companywide Strategic Planning. Defining Marketing’s Role. Designing the Business Portfolio. Planning Marketing
- Week 12-13 Marketing environment: Marketing Research, Marketing information
- Week 14-15 Model of Consumer Behavior. Characteristics Affecting Consumer Behavior.
- Week 15-16 Pricing and Pricing strategies
- Chapters 11
- Department Statistics
- Teacher
Waseem Ahmad
