Week 9: Language of Advertising

A writing style refers to the linguistic characteristics of a particular text. Advertisement, as a wring style, is characterized mainly by these aspects: concision, clarity, frequent use of comparative and superlative constructions, neologism, repetition, non-sophistication, promise function and application of rhetorical devices (traditionally, figures of speech). Since the main purpose of advertisement is to send out a message to the public or consumers to promote the sale of a product or service, to influence public opinion, to gain political support, to advance a particular cause, or to elicit some other response desired by the advertiser, it is imperative that they be clearly and flexibly rendered.

Stylistics of the Advertising language, along with its unique linguistic features is the focus of this section.

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lang-of-advertising.pdf (0.69 MB )

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stylistics-of-lang-of-advertising.pdf (0.29 MB )