STATISTICAL ANALYSIS OF SURVEY DATA-WEEK 16
Introduction to Statistical Analysis Using SPSS
The analysis of survey data using a computer‐based statistical package ‐‐ SPSS Windows
Data Reduction, Processing and Tabulation
• Editing; coding; tabulation (one‐way & cross‐tabs)
Data Analysis: Basic Questions
• Choice of analysis technique; type of data; research design;
• assumptions for statistics, hypothesis testing confidence intervals;
• univariate and bivariate analyses
Data Analysis Using AMOS for SEM
Tutorial will be provided for AMOS satistiscal Tool.
Course Material
- The Marketing Research Environment- Week 1
- The Marketing Research Environment- Week 2
- How to Design a Marketing Research Project- Week 3
- How to Design a Marketing Research Project- Week 4
- HOW TO MEASURE ATTITUDES, BEHAVIOUR AND TRAITS- Week 5
- HOW TO MEASURE ATTITUDES, BEHAVIOUR AND TRAITS- Week 6
- HOW TO MANAGE THE MECHANICS OF RESEARCH- Week 7
- HOW TO MANAGE THE MECHANICS OF RESEARCH- Week 8
- HOW TO CARRY OUT QUALITATIVE RESEARCH: FOCUS GROUPS AND IN‐DEPTH PERSONAL INTERVIEWS- Week 9
- HOW TO DRAW SAMPLES- Week 10
- How to make a good reasearch model- Week 11
- Developing REsearch Model for Final Project- Week 12
- Presentations for the Students Research Project Proposals - Week 13
- HOW TO DESIGN A QUESTIONNAIRE- Week 14
- Refining Questionnaire and publishing Online - Week 15
- STATISTICAL ANALYSIS OF SURVEY DATA-WEEK 16
- Chapters 16
- Department Business Administration
- Teacher
Dr. Shahid Kalim Khan