How to Design a Marketing Research Project- Week 3
• Why is research design important?
• What was I thinking?
• Why problems are not defined properly.
• Confusing latent variables with manifest variables.
• Confusing project objectives with the scope of the study.
• A practical guide to defining marketing research problems.
• Can this study provide answers to the problem?
Course Material
- The Marketing Research Environment- Week 1
- The Marketing Research Environment- Week 2
- How to Design a Marketing Research Project- Week 3
- How to Design a Marketing Research Project- Week 4
- HOW TO MEASURE ATTITUDES, BEHAVIOUR AND TRAITS- Week 5
- HOW TO MEASURE ATTITUDES, BEHAVIOUR AND TRAITS- Week 6
- HOW TO MANAGE THE MECHANICS OF RESEARCH- Week 7
- HOW TO MANAGE THE MECHANICS OF RESEARCH- Week 8
- HOW TO CARRY OUT QUALITATIVE RESEARCH: FOCUS GROUPS AND IN‐DEPTH PERSONAL INTERVIEWS- Week 9
- HOW TO DRAW SAMPLES- Week 10
- How to make a good reasearch model- Week 11
- Developing REsearch Model for Final Project- Week 12
- Presentations for the Students Research Project Proposals - Week 13
- HOW TO DESIGN A QUESTIONNAIRE- Week 14
- Refining Questionnaire and publishing Online - Week 15
- STATISTICAL ANALYSIS OF SURVEY DATA-WEEK 16
- Chapters 16
- Department Business Administration
- Teacher
Dr. Shahid Kalim Khan
