HOW TO MEASURE ATTITUDES, BEHAVIOUR AND TRAITS- Week 5
• How to write screeners and warm‐up questions
• General overview of measurement and scaling
• How to measure attitudes
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Course Material
- The Marketing Research Environment- Week 1
- The Marketing Research Environment- Week 2
- How to Design a Marketing Research Project- Week 3
- How to Design a Marketing Research Project- Week 4
- HOW TO MEASURE ATTITUDES, BEHAVIOUR AND TRAITS- Week 5
- HOW TO MEASURE ATTITUDES, BEHAVIOUR AND TRAITS- Week 6
- HOW TO MANAGE THE MECHANICS OF RESEARCH- Week 7
- HOW TO MANAGE THE MECHANICS OF RESEARCH- Week 8
- HOW TO CARRY OUT QUALITATIVE RESEARCH: FOCUS GROUPS AND IN‐DEPTH PERSONAL INTERVIEWS- Week 9
- HOW TO DRAW SAMPLES- Week 10
- How to make a good reasearch model- Week 11
- Developing REsearch Model for Final Project- Week 12
- Presentations for the Students Research Project Proposals - Week 13
- HOW TO DESIGN A QUESTIONNAIRE- Week 14
- Refining Questionnaire and publishing Online - Week 15
- STATISTICAL ANALYSIS OF SURVEY DATA-WEEK 16
- Chapters 16
- Department Business Administration
- Teacher
Dr. Shahid Kalim Khan
