The key goal of this course is to give knowledge about the Approaches and Marketing problems. After the end, of course students will be able to analyze the Agricultural Problems in Pakistan in a broader viewpoint.

 After the end, of course students will be able to analyze the Agricultural Problems in Pakistan in a broader viewpoint.
 

Basic concepts and principles of food and fiber marketing system and its role in development; Marketing structure, Marketing Approaches and problems; Marketing functions; standardization, grading, Packing coding, packaging, storage, transportation, information, legislation and management. Marketing margins and profitability; market functionaries, marketing channels, price variation and stabilization; Concept of supply chain management. Review of agricultural marketing systems in Pakistan

Recommended Books

1. Crawford, I.M. (1997). Agriculture and food marketing management. Africa: FAO publishers.
   Kohls, R.L., & Uhl, J. N. (2002). Marketing of Agricultural Products. 9th Edition. New York: MacMillan REFERANCE MATERI

Suggested Readings

1. Clarkson, K.W., & Miller, R. L. (1997). Industrial Organization, Theory, Evidence and Public Policy, New York: McGraw-Hill.
2. ⦁ Scarborough, V. &Kydd, J. (1992). Economic Analysis of Agricultural Markets: A Manual, Chatham, UK: Natural Raaesources Institute
3. ⦁Shepherd, G. F. (2004). Marketing Farm Products- Economic Analysis, 4th Edition, Islamabad: National Book Foundation.  

1.   Write down the food and fiber problems in agricultural pakistan  ?
   2: What necessary actions government should take for eradication of Problems of agricultural  marketing?

Sessional:         12 (Class Attendance:2, Presentation: 4, Assignments: 6)

Mid Term Test: 18

Final Term Test: 30