This course is designed to provide students with an understanding of the decision variables a marketing manager may use in developing and implementing marketing decisions in an international marketing environment. The theories covered in this course include the basis of analyzing international consumer behavior and the international marketing environment, the logic of adaptation versus standardization of the marketing mix and those guiding market entry decisions.

International marketing is trading of goods and services among different countries. The procedure of planning and executing the rates, promotion and distribution of products and services is the same worldwide. As well as new opportunities and market expansion, marketing your business internationally provides you will the opportunity to create invaluable relationships with businesses within the same industry who you could possibly combine forces with, as well as consumers, which is essential when it comes to maintaining goods.