Course Introduction: 

The objective of this course is to provide practical knowledge and application capabilities to the student for the marketing of agricultural products. This course will explore current marketing methods for agricultural products and services, thereby providing knowledge toward efficient and effective marketing schemes. The student will be able to demonstrate and understanding of these techniques through a semester long marketing project as well as exams. The purpose of this syllabus is to guide the student through the requirements and evaluation criteria of the course, as well as aid in time management.

Text Book.        Marketing of Agricultural products in Pakistan Theory and practice by (Qamar MOHY-UD-DIN & Hammad Badar Latest Ed)