Course Introduction:
To Provide an In depth appreciation and understanding of the unique challanges inherent in Managing and Delivering quality services. Participants will be introduced to and have the opportunity to work will the tools and strategies that address these challanges.
Learning outcomes:
Students developed an understanding of "State of Art " Service Management thinking.
To develop Customer - Service oriented mindset.
Text Book:
Services Marketing "Integrating Customer Focus Across the Firm" by Valarie A. Zeithaml, Mary Jo Bitner ,Dwayne D. Gremler Latest Ed
Course Material
- Total Lessons 8
- Department Noon Business School
- About Visit Profile
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Teacher
Mr. Muhammad Hamid
