Learning Outcomes

At the end of this course, Students  should be able to:

1. Demonstrate comprehension of strategic marketing

2. Identify and describe personality traits that affect success at various segments of the marketing mix.

3. Demonstrate comprehension and appreciation for value added products, benefits, and

limitations.

4. Identify economic opportunities for new genetic or other value added products

5. Describe functional food value of designer crops and where this fits into a market

6. Describe methods used to protect value and intellectual property in value added products

7. Demonstrate how to sell quality in a commodity oriented marketplace and describe items of

importance in doing this successfully