Course Introduction: The basic objective of thoes subjects is to introduced the marketing concept and how we identify, understand and satisfy the needs of the customers and markets. To analyze companies and competitors and to intoduce marketing strategy to increase awareness of the strategic and tactical decisions behind today's top performing brands. This course is designed to serve as an introduction to the basic principles of marketing,practices, and the application of these practices. Subjects covered include consumer,market research and target markets, fesibility analysis, products , promotion ,channel of distribution and use f technology in marketing.

Learning Outcomes:  Students will be able to understand from this course:

1) How Marketing works in practical life

2)  How Products , Brands, their pricing strategies , mode of transportation , logistics developed and implemented in an organization.

Recommended Book:

Kotler, P. & Gary A. Principle of Marketing (17th ed.): McGraw Hill, Co.