Subject code: BMKT 503 SESSION: 17-21

CLASS: MBA 3.5 6TH REG/ SELF SUPPOT

INSTRUCTOR NAME: KASHIF AMMAR

Introduction: In this course we will view the supply chain from the point of view of a general manager. Logistics and supply chain management is all about managing the hand-offs in a supply chain – hand-offs of either information or product. The design of a logistics system is critically linked to the objectives of the supply chain. Our goal in this course is to understand how logistical decisions impact the performance of the firm as well as the entire supply chain. The key will be to understand the link between supply chain structures and logistical capabilities in a firm or the entire supply chain.

 Learning Outcomes:

1. To develop an understanding of key drivers of supply chain performance and their inter-relationships with strategy and other functions of the company such as marketing, manufacturing and accounting.

2. To impart analytical and problem solving skills necessary to develop solutions for a variety of supply chain management and design problems and develop an understanding for use of information technology in supply chain .

3. To understand the complexity of inter-firm and intra-firm coordination in implementing programs such as e-collaboration, quick response, jointly managed inventories and strategic alliances.

4. To develop the ability to design logistics systems and formulate integrated supply chain strategy, so that all components are not only internally synchronized but also tuned to fit corporate strategy, competitive realities and market needs.

5. To understand which information should be exchanged in a supply chain and how it should be used to benefit the entire supply chain.

6. To identify improvement opportunities that exist within supply chains in different industries and to quantify the improvements that various supply chain strategies offer.

Recommended Core Text: Supply Chain Management By Sunil Chopra, Peter Meindl, Dharam Vir Kalra Other resources include research journals like Asia week , Harvard Business review, Times Magazines, Financial pages, The Economist, International Journal of marketing, Aurora etc. Also students are required to explore the websites of different Local Companies and the Multinationals like McDonalds, KFC, Citibank, Pizza Hut etc to experience the techniques, terminologies and concepts of marketing in the real world.

Exam Evaluation: Content Weight Final Exam 50% Mid Term Exam 30% Class Participation 10% Class Activity 5% Quiz 5%