History of Graphic Design-I (GRAD-5114) 3(3-0)

COURSE DESCRIPTION

History repeats itself. Graphic Design is a visual communication and the aesthetic expression of concepts and ideas. Though the term graphic design is very modern but the roots of graphic design belongs to prehistoric art. Learn about the evolution of Graphic Design and the origin of many Art movements. The course will take the students to a fascinating journey through the 36,000 years old history of Graphic Design, from cave painting to the Industrial Revolution, to the Arts and Crafts Movement to the birth of Modernism, Bauhaus, and the development of corporate identity. How has visual language evolved from past to present will be learn through the course.

LEARNING OUTCOMES

Upon successful completion students should be able to:

Identify the chronological order of development of Graphic Design through its prehistoric origin to modern art movements.
Recognize the origin, evolution and revolution in the field of Graphic Design.
Identify the impact of social, cultural, technological and economic developments on design.
Think critically about the relationship between historic and modern design styles.
To unerstand how advancement in technology reshaping the field of Graphic Design in digital era.

Course Contents:

The invention of writing
Asian Contribution
Arts & Crafts Movement
Art Nouveau and the influence on Visual Communication
20th Century Design & Modern Art
Pictorial Modernism; Posters; Post-Cubism
The Modern Movement in America
Bauhaus, typography and international typographic style
The Digital Revolution
From ‘Retro’ to Digital
Editorial and Identity Design

REFERENCE BOOKS/NOTES

Gardner's Art through the Ages.
A history of Design from the Victorian Era to the Present: by Ann Ferebee.
A History of Graphic Design: by Phillip Meggs.

COURSE WEEKLY SCHEDULE

Week	Topics	Dates
1.	Invention of Writing (Prehistory to Ancient) Cave Art Pictograph to Alphabets Sumerians Cuneiform Egyptian Hieroglyphs (Ideograms and logograms/ pictures for sound)	13-01-2020
	Phoenicians Alphabets (Semitic Languages) Greek and Roman Alphabets (Latin)	14-01-2020
2.	Asian Contribution in History of Graphic Design Chinese Calligraphy Symbolical writing/ add emotions/ inspired by nature. Chinese Invention of Paper Clay Tablets Papyrus, Parchment and Vellum (Animal Skin) Paper making in 100 BC in China Paper Industry in China 105 A.D. Paper Making Industry brought to Europe in 11th century.	20-01-2020
	Origin of Printing in China Stone Stamps Wooden Block Printing Wooden Moveable Types invented by China Printing Press invented in Europe by Johannes Gutenberg in 1440. Book Making Clay Tablets, Scrolls, Codex and Book binding. Before Printing Press, Scribers, Writer, and Calligrapher	21-01-2020
3.	Graphic Design during Medieval to Renaissance Period (500AD-1600AD) Medieval Manuscripts, Illuminations	27-01-2020
	Printing comes to Europe (Gutenberg Printing Press)	28-01-2020
4.	Industrial Revolution Its Impact on Graphic Design 1st Phase (mass Production) (1760-1840) Invention of Energy through Steam Evolution in Printing Evolution of Typography Invention of Photography	03-02-2020
	(1850-1910) 2nd Phase (Modern Victorian Era) Victorian style typography Children book Illustration Extreme ornamentation and decoration in design	04-02-2020
5.	Art and Craft Movement (1880-1920)	10-02-2020 11-02-2020
6	Art Nouveau (1890 ca.)	17-02-2020 18-02-2020
7	Cubism (1907-1915)	24-02-2020 25-02-2020
8	Futurism (1909-1914)	02-03-2020 03-03-2020
9	Mid Term Examination	09-03-2020 10-03-2020
10	World War 1 (1914-1918)	16-03-2020 17-03-2020
11	Bauhaus (1920-1933)	24-03-2020
12	Art Deco ( 1920 ca.)	30-03-2020 31-03-2020
13	Constructivism (1913-1930) and Destjil (1917-1931)	6-4-2020 7-4-2020
14	Contemporary Art (1960s and 70s) Pop Art (Early 1970)	13-4-2020 14-4-2020
15	Digital Era (Late 20th Century)	20-4-2020 21-4-2020
16	Final Examination	27-4-2020 28-4-2020