SU LMS

My Account

Forgot Your Password?

Home
Courses
Faculty
Contact
Go to Main Website
LogIn

Home
Courses
Faculty
Contact
Go to Main Website
LogIn

MBA 2nd Reg & SS( BUSM 7122) Service Marketing 2019_21
Text book

Text book

Service Marketing -"Integrating customer focus across the firm" by Zeithaml,Bitner,Gremler.

Download Files

services-marketing-integrating-customer-focus-across-the-firm.pdf (22.20 MB )

Course Material

Course Introduction
Course Pre-Requisties
Learning Outcomes
Text book
Handouts/PPT
System of Evaluation
Lesson Plan
Date and time of class

Chapters 8
Department Noon Business School
Teacher Mr. Muhammad Hamid

We take our mission of increasing global access to quality education seriously.

Developed by: Adeel Hassan, Directorate of IT, University of Sargodha