Course Material
- Basic Vs Applied Research
- Significance, Impact and Role, Areas of Research,
- History of Applied Print Media Research
- Readership Research
- Newspaper Management Research
- Circulation Research
- Makeup/Layout Research
- Readability Research
- Midterm Paper
- Print Media Technology Research
- The Journalist as Researcher
- Proposal and Report Writing
- Ethical Issues in Print Media Research
- Use of Statistics in Print Media Research
- Project Submissions and Discussions
- Presentations
- Final Term Paper
- Chapters 17
- Department Communication and Media Studies
- Teacher
Mr. Abdul Rehman Qaisar