Lesson Plan

Weekly Lecture Plan

Lecture No          Topic To be Discussed

1                          Role of Advertising in society

2                          The evolution of Advertising

3                          Advertising and consumer Behaviour

4                          Ethics and Social Responsibility

5                         Social and Regulatory aspects of advertising

6                          Advertising and Marketing Mix

7                          Planning and strategy

8                         Advertising Research

Mid Term Exam

9                          Media strategy in print, broadcast, out of Home and interactive media

10                        Creative strategy and the creative process

11                        Creative aspects of advertising in print, broadcast, out of home and interactive media

12                       Direct reponse advertising

13                       Interactive, Direct Mail and out of home media

14                        Promotions

15                        Public Relations

16                        Developing an integrated advertising campaign

Final Exam