Introduction To Course

Prepairing graduates with knowledge, skills and competencies for being able to become a strategic planner, a media planner and a creative Advertising and marketing communication profession. Students will be able to: Identify basic advertising terminology, Explain the application of advertising principles as they relate to the marketing of goods and services for profit and non-profit businesses. Produce a comprehensive advertising campaign. Assess the types of media, such as: Print, Broadcast, interactive and out of home media. Outline the relationship between ethics, social responsibility and advertising, Marketers use different types of advertising. Brand advertising is defined as a non-personal communication message placed in a paid, mass medium designed to persuade target consumers of a product or service benefits in an effort to induce them to make a purchase. Corporate advertising refers to paid messages designed to that communicate the corporation's values in an effort to influence public opinion. Yet other types of advertising such as noto for profit advertising and political advertising present special challenges that require different strategies and approaches.