Week 3 Content Analysis
Content Analysis: Definition, Uses, Limitations, Analysis, Qualitative and Quantitative Analysis
· Sarantakos, S. (2013). Social Research. MacMillan. (pp. 314-324)
· Wimmer, R.D., & Dominic, J.R. (2011). Mass Media Research: An Introduction (9th Ed). Wadsworth. (pp. 156-177)
· Neuman, W.L. (2014). Social Research Methods: Qualitative and Quantitative Approaches. (7th Ed). Pearson. (pp.371-383)
Course Material
- Week 1 Paradigms
- Week 2 Qualitative and Quantitative Research Methods
- Week 3 Content Analysis
- Week 4 Content Analysis
- Week 5 Longitudinal Research
- Week 6 Trend Studies, Cohort Analysis
- Week 7 Experimental Research:
- Week 8 Writing Research Report
- Week 9 Field Observation
- Week 10 Focus Group
- Week 11 Intensive Interviews
- Week 12 Case Study
- Week 13 Reference writing
- Week 14 Use of SPSS
- Week 15 Students’ presentations
- Week 16 Students’ presentations
- Chapters 16
- Department Communication and Media Studies
- Teacher
Noman Yaser Qureshi
