Week 10 Focus Group
Focus Group: Uses, Methodology, Advantages, Disadvantages, Online Focus Group
Sarantakos, S. (2013). Social Research. MacMillan. (pp.203-205)
Wimmer, R.D., & Dominic, J.R. (2011). Mass Media Research: An Introduction (9th Ed). Wadsworth. (pp.132- 138 )
Neuman, W.L. (2014). Social Research Methods: Qualitative and Quantitative Approaches (7th Ed). Person. (pp.471-472)
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Course Material
- Week 1 Paradigms
- Week 2 Qualitative and Quantitative Research Methods
- Week 3 Content Analysis
- Week 4 Content Analysis
- Week 5 Longitudinal Research
- Week 6 Trend Studies, Cohort Analysis
- Week 7 Experimental Research:
- Week 8 Writing Research Report
- Week 9 Field Observation
- Week 10 Focus Group
- Week 11 Intensive Interviews
- Week 12 Case Study
- Week 13 Reference writing
- Week 14 Use of SPSS
- Week 15 Students’ presentations
- Week 16 Students’ presentations
- Chapters 16
- Department Communication and Media Studies
- Teacher
Noman Yaser Qureshi
