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ISPR and PID

Course Material

Week 1: Introduction to PR (Objectives and Types)
Week 2: Functions of PR & Qualities and Duties of PRO
Week 3: Tactics of PR
Week 4: Process of PR
Week 5: PR in Pakistan
Week 6: ISPR and PID
Week 7: Propaganda (Types, Tools and Techniques)
Week 8: PR Campaign Making and Mid-Terms Exams
Week 9: Introduction to Advertising (Definition, Characteristics and Objectives)
Week 10: Types of Advertising
Week 11: Models of Advertising
Week 12: Comparison of Print< TV, Radio and Online Advertising - Advertising Agency
Week 13: Functions and Structure of Advertising Agency
Week 14: Advertising Ethics and Responsibility of Advertising
Week 15: Influence of Advertising on Society
Week 16: Presentations and Final Term Exams

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