Course Material
- Week 1: Introduction to PR (Objectives and Types)
- Week 2: Functions of PR & Qualities and Duties of PRO
- Week 3: Tactics of PR
- Week 4: Process of PR
- Week 5: PR in Pakistan
- Week 6: ISPR and PID
- Week 7: Propaganda (Types, Tools and Techniques)
- Week 8: PR Campaign Making and Mid-Terms Exams
- Week 9: Introduction to Advertising (Definition, Characteristics and Objectives)
- Week 10: Types of Advertising
- Week 11: Models of Advertising
- Week 12: Comparison of Print< TV, Radio and Online Advertising - Advertising Agency
- Week 13: Functions and Structure of Advertising Agency
- Week 14: Advertising Ethics and Responsibility of Advertising
- Week 15: Influence of Advertising on Society
- Week 16: Presentations and Final Term Exams
- Chapters 16
- Department Communication and Media Studies
- Teacher
Kanza Mehmood
