Textbooks to be used for the Course

  • Principles of Marketing, 15th Edition By Philip Kotler, Gray Armstrong(2014),Pearson Inc.
  • Principles of Marketing, 1st Edition By Jonas M. Palencia (NewBook)
  • Marketing Management, 11th Edition By Philip Kotler (2002), Prentice-Hall.
  • Marketing Moves (A New Approach to Profits, Growth and Renewal), Kotler, Philip, Harvard School Press.

(Latest Editions)